Wild & Wolf is has partnered up with Draper James, the charming Southern-inspired lifestyle brand founded by movie star Reese Witherspoon in 2015.
Under the new partnership, the UK design-led gifting manufacturer will create Draper James-licensed products across a broad range of categories, including stationery, lunchware, drinkware, travel accessories, gardening products and more. The product design and development will be managed in-house by Wild & Wolf’s License Brand Team, based in its Bath, UK office.
Anna Lees, lead Product Developer, worked hand in hand with the Draper James team to ensure the spirt of the brand was applied to this line. Inspiration was drawn from Southern tailgates, the story ofsisterhood and even Reese Witherspoon’s new Southern ‘how-to-guide’ from her book, Whiskey In a Teacup. “It was important to us that we distilled Draper James’ brand DNA of Southern charm and hospitality into the collection: making it bright, fun and playful,” Anna says.
The range will be available solely within the US retail market. Following an initial exclusive launch in US retailer Paper Source, they will also be stocked in US retailers Draper James, Dillards and Belk.
The launch collection features the contemporary, timeless southern style of Draper James across charming gifts, drinkware and stationery accessories. The products tie in seamlessly with Draper James’, quintessentially Southern design featuring icons like their signature Magnolia print, gingham check pattern, Georgia peach theme and sayings like Think Happy Thoughts and Call Your Mama.
Kathryn Sukey, Head of Design at Draper James, adds: “We have been working hard to perfect our stationery and home goods, and it’s so exciting to see the ideas come to life. We took all of our heritage print accents--stripes, magnolias, and gingham--and carefully incorporated them into this line. Some of my favorite pieces are the party planner, the recipe box (complete with Reese’s grandmother’s coconut cake recipe), and, of course, our whimsical trinket trays. As always, love is in the details!”