RHS grows toiletries line with Heathcote & Ivory

New collection of creams, body washes, soaps, fragrances and accessories features RHS Lindley Collection artwork

Written by Rhys Thomas

Posted 06.01.2020 | Gift

RHS grows toiletries line with Heathcote & Ivory thumbnail

The Royal Horticultural Society is growing its partnership with British beauty and fine toiletries company Heathcote & Ivory.

The brand-new RHS Flower Blooms Lavender Garden collection of toiletries and accessories, is the third in the RHS Flower Blooms series, and contains shower gel, scented soap, body lotion and hand cream as well as a set of three hand creams and a weekend away bag containing body wash and body lotion.

Accessories include garden drawer liners, pillow mist and a lavender-filled eye mask. All the items in the collection offer bespoke formulations blended with botanical extracts of wisteria and lilac with Lavandula essential oil.

The items also make stunning use of beautiful lavender-themed designs inspired by artwork from the RHS Lindley Collections, the world’s largest collection of botanical art. The wash and lotion bottles add an elegant additional touch: the iconic RHS tree logo is included in the design, which creates a two-tree relief pattern where the RHS tree mirrors itself.

However, not just the designs but the fragrance itself has been inspired by the RHS Garden Wisley. Heathcote & Ivory fragrance experts found the perfect lavender fragrance from one of the lavender plants they saw that day – Lavandula × intermedia Olympia. From this inspiration, Heathcote & Ivory crafted a fresh aromatic lavender fragrance with additional notes of rosemary and eucalyptus to refresh, revitalise and soothe the mind.

Denis Aaronson, Managing Director, Heathcote & Ivory, says: “The resources of the RHS Lindley Collections and the strength of the RHS brand have been perfect inspiration for this gorgeous lavender-themed collection. RHS has been a welcome addition to our select licencing portfolio of some of the UK’s leading design and lifestyle brands.”

Cathy Snow, Licensing Manager, RHS, adds: “Lavender is a much-loved fragrance and a popular plant among gardeners – an ideal inspiration for the RHS Flower Blooms Lavender Garden collection. Our partnership with Heathcote & Ivory has already inspired some wonderful collections and this range is no exception.”

RHS Flower Blooms Lavender Garden launches at retail in spring 2020 at leading department stores and garden centres. The range will also be previewed at Spring Fair at the NEC in Birmingham from 2-6 February 2020 at the Heathcote & Ivory stand (Hall 3 Q10-R11). 


Acamar Films strengthens Bing team thumbnail

Acamar Films strengthens Bing team

Acamar Films has created a dedicated UK team and strengthened key global roles due to growing international demand for Bing

#Hornby100 Social Media Takeover kicks off with new product announcements thumbnail

#Hornby100 Social Media Takeover kicks off with new product announcements

Following last week’s introduction of a Third Class Open Topped Railway Carriage, Hornby has now revealed a second new addition ...

Kids Insights: 8.8 million UK-based kids turn to video gaming during lockdown thumbnail

Kids Insights: 8.8 million UK-based kids turn to video gaming during lockdown

The latest report from the children’s industry analysts looks at the growth of gaming across all audiences and highlights Nintendo’s ...

Press Releases

Industry leaders join The Key Buyers Event: Digital Edition from 8-15 June thumbnail

Industry leaders join The Key Buyers Event: Digital Edition from 8-15 June

Jay Roewe, SVP of production for HBO, Erik Barmack, founder of Wild Sheep, Marc Lorber, SVP, international co-productions & acquisitions ...

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run