Soft toy company Posh Paws has signed a multi-year global deal to manufacture and distribute Chic & Love plush embellished with Swarovski crystals.
The deal, brokered by Licensing Link Europe, will also see the range carry Swarovski’s ‘certification of authenticity’ seal.
Aimed at young adult gift givers and the fashion savvy wanting to make a statement, this new collection further positions Posh Paws into the gift and lifestyle sector adding to its foothold in the character and entertainment space.
“As soon as we were presented with the opportunity on Chic & Love, the use of Swarovski crystals and the application of the ‘certificate of authenticity’ seal, we knew it was the perfect fit,” says Alan Smith, Managing Director at Posh Paws.
“We’re in the business of making the highest quality plush toys and accessories, and what better way to do this than with Swarovski Crystals. Adding lifestyle properties such as this to our portfolio is the perfect brand to continue our growth in the gift market.”
Julien Barbier, Global Agent, Chic & Love, adds: “We are incredibly excited to be working with Posh Paws on this beautiful range of plush that absolutely fills a gap in the market to deliver a range of considered and emotionally-based gifts celebrating key life stages and events. The use of Swarovski crystals and subsequent consumer recognition of the association with the Swarovski brand, it’s global awareness and value in excess of $3.5bn means there is a real opportunity here to put Chic & Love firmly on the global map.”
The range launches at Top Drawer, Olympia in London this week.