License This! winner set to expand into multiple categories

Larkshead Media to represent May The Thoughts Be With You

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Posted 31.05.2017 | Gift

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Larkshead Media has been appointed to manage global licensing for May The Thoughts Be With You, the winner of the 2016 License This! competition.

With a core target market of young adult females and males, the early category focus for the brand will be on paper products — such as greeting cards, gift wrap and notebooks — and gifting.
Apparel — notably t-shirts and nightwear — is also seen as having strong potential. The evident appeal of the book to the very young offers another potential market for the brand in the longer term.

Clare Piggott, Director of Licensing and Merchandising, Larkshead Media, says: “May The Thoughts Be With You is an extraordinary property. Uplifting messages around themes of mindfulness, care and love are not unusual but none combine the wit and originality that has made May The Thoughts Be With You such a big word-of-mouth hit. We are sure that, managed with the same care and attention that has brought the book to an ever-increasing international market, this will be a very popular licensing programme.”
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