Iron Gut rebrands to Fanattik

The new year brings a new name and brand for art print specialist Iron Gut Publishing as it expands into licensed collectables and gifts

Written by Rhys Thomas

Posted 09.01.2019 | Gift

Iron Gut rebrands to Fanattik thumbnail

Iron Gut Publishing has rebranded as Fanattik to reflect its growth beyond licensed limited-edition art prints.

The firm, established in 2007, is branching out from its core business in art prints with a striking array of licensed collectables and gifts tied to movies, video games and other pop culture icons. Recent introductions include affordable limited-edition licensed jewellery, bottle openers, playing cards, key rings, pin badges and more.

Company founder Anthony Marks explains: “Premium illustrative art prints will always be part of our business but now that we’ve expanded our offering we wanted a new name to reflect that. Fanattik embodies how we, and our consumers, feel about the products we create and the titles we do it for. We are quirky, passionate, fun. We are crazy about collectibles. We are Fanattik.”

An expanded portfolio of licenses in recent years now includes work with 20th Century Fox, Universal Studios, Paramount Pictures, Capcom, Bethesda and Microsoft, with further licenses to be announced in 2019.

Ranges are designed to appeal to adults that have grown up watching classic films such as Jurassic Park, Alien, The Godfather and playing gaming titles such as Street Fighter and Resident Evil, retro titles endure and hold a cross-generational appeal.

The company has a successful track record working with mail-order and online retail and is looking to build on this reputation in the UK, expanding into bricks and mortar as well as growing overseas through new pan-European agreements.

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