Fanattik has secured the license for hit anime brand Yu-Gi-Oh! to create a unique line of gifts and collectables for the European market.
The licensee says it will take a approach to the license, working closely with chosen retailers on exclusive products, as well as hand in hand with organisers of Yu-Gi-Oh trading card game tournaments in the UK and Europe.
“Yu-Gi-Oh! is a brand with a passionate fan base,” says Fanattik founder Anthony Marks. “In order to create products that would be appealing, we knew we needed to consult with every level of Yu-Gi-Oh! fandom.
"We met with legions of Yu-Gi-Oh! players, organisers and judges, all of whom have a genuine love for the brand. Their input will help to ensure that we get the products right.”
Jennifer Coleman, Vice President of Licensing and Marketing at Konami Cross Media NY, the brand owner adds: “With Fanattik on board, we are very excited to be able to offer a wide range of unique gift collectibles to the European market. We believe our fans will be impressed with the line-up of products Fanattik will launch later this year. Their passion and understanding of the Yu-Gi-Oh! brand shines through in what they created.”
Fanattik will be supporting the vibrant independent trades where Yu-Gi-Oh! thrives, as well as all levels of European retail from online and mail order to the high street with a wide spectrum of retail price points and limited-edition pieces.
Product will begin rolling out in Q4 2019 with a range containing jewellery, keyrings, pin badges, coins and more.