Fanattik draws Yu-Gi-Oh license

Collection of gifts and collectables tied to Konami Cross Media’s hit anime property and trading card brand heading to European market

Written by Rhys Thomas

Posted 22.07.2019 | Gift

Fanattik draws Yu-Gi-Oh license thumbnail

Fanattik has secured the license for hit anime brand Yu-Gi-Oh! to create a unique line of gifts and collectables for the European market.

The licensee says it will take a approach to the license, working closely with chosen retailers on exclusive products, as well as hand in hand with organisers of Yu-Gi-Oh trading card game tournaments in the UK and Europe.

“Yu-Gi-Oh! is a brand with a passionate fan base,” says Fanattik founder Anthony Marks. “In order to create products that would be appealing, we knew we needed to consult with every level of Yu-Gi-Oh! fandom.

"We met with legions of Yu-Gi-Oh! players, organisers and judges, all of whom have a genuine love for the brand. Their input will help to ensure that we get the products right.”

Jennifer Coleman, Vice President of Licensing and Marketing at Konami Cross Media NY, the brand owner adds: “With Fanattik on board, we are very excited to be able to offer a wide range of unique gift collectibles to the European market. We believe our fans will be impressed with the line-up of products Fanattik will launch later this year. Their passion and understanding of the Yu-Gi-Oh! brand shines through in what they created.”

Fanattik will be supporting the vibrant independent trades where Yu-Gi-Oh! thrives, as well as all levels of European retail from online and mail order to the high street with a wide spectrum of retail price points and limited-edition pieces.

Product will begin rolling out in Q4 2019 with a range containing jewellery, keyrings, pin badges, coins and more.


The app in the hat! thumbnail

The app in the hat!

Dr. Seuss Enterprises partners with Sugar Creative to develop series of educational augmented reality apps for early 2020

Redundancies hit half of Rovio’s licensing team thumbnail

Redundancies hit half of Rovio’s licensing team

A total of 16 roles have been lost, including that of Head of Brand Licensing Simo Hämäläinen, as licensing moves ...

First Oddbods family entertainment centre opens in China thumbnail

First Oddbods family entertainment centre opens in China

New themed experience is the first of 15 that CMC Inc. and One Animation will open across the territory over ...

Press Releases

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year