Licensing Link Europe has secured a wide-ranging publishing and gift deal between client IFL Science and Half Moon Bay.
The global licensing agreement will focus on IFL Science's key markets in the US and UK, with products targeted at the online science channel's core audience of teens and young adults.
Among the products heading to market under the deal will be launching a series of IFL science-branded gift books for spring/summer and autumn/winter 2020, published under Half Moon Bay’s new Ice House Books imprint. The books, like the IFL Science website, will be light-hearted but underpinned by scientific fact.
Gemma Swift, Design Manager, Half Moon Bay, says: “IFL Science themes and ideas translate perfectly to giftware and gift books. We’re delighted to be working with this funny, clever and original property.”
The company also plans a gifting range covering ceramics, kitchenware, glassware and bags, all reflecting specific themes including Chemistry, Space and Save the Planet. Products under development include clipboards, pencils, aprons, oven gloves, water bottles, travel mugs, ceramic mugs, LED lamps and drinking glasses, all set to launch in autumn/winter 2020.
“We wanted to find a gifting partner that could bring our focus on ideas and facts delivered in a light-hearted and memorable way to high-quality, appealing gifts,” says Michele Kuprewicz, Head of Retail & Licensing, IFL Science. “Half Moon Bay offers all of this and more. We’re looking forward to a very successful partnership.”
Chris Taday, Director of Licensing Link Europe, adds: “The combination of the irreverence, wit and factual basis of IFL Science with the gifting skill and quality of Half Moon Bay is a wonderful match. I’m sure the products resulting from this partnership will be enormously popular at retail.”
IFL Science began life as a Facebook blog in 2012 and has since grown to become the number one popular science platform, with a global reach of 120 million people across all its online channels.