Carte Blanche Group has appointed CPLG as its licensing agent for a number of key territories in Europe, tasked with building on foundational licensing programmes for is portfolio of Me to You properties.
CPLG will look to grow nascent but established programmes for Tatty Teddy, Tiny Tatty Teddy, My Dinky Bear and Htochpotch in Benelux, the Nordics and Central Eastern Europe.
Carte Blanche develops cards, plush and gifts, alongside a well-established international licensing and distribution programme that boasts more than 130 licensees worldwide and listings in major international retailers.
Maarten Weck, EVP and MD at CPLG, says: “The properties in Carte Blanche’s brand portfolio have classic and enduring cute appeal which attracts consumers of all ages. These proven strengths and the extensive artwork of the brands make them ideal properties with which to develop robust licensing programmes. We’re delighted to be working with the Carte Blanche team to grow their business and brands in Benelux, Nordics and CEE.”
CEE has already seen great success with a growing apparel range led by Tiny Tatty Teddy at Smyk, the leading Polish retailer of children’s apparel, toys and accessories, while in Benelux there is an established presence with cards, plush and stationery, providing a great retail platform and strong consumer awareness in the region.
CPLG will work with best-in-class licensees across categories to expand Carte Blanche’s licensing programme and broaden its retail footprint throughout Benelux, the Nordics and CEE.
Duncan Hamilton, Head of Licensing at Carte Blanche, adds: “We are proud to be entering into a long-term agreement with CPLG, building a powerful retail programme across categories within Benelux, Nordics and CEE. CPLG are the perfect agency to deliver and execute an exciting licensing strategy, ensuring our beloved brands have maximum exposure at retail and beyond.”