Bulldog licensing has booked a pair of licensing deal for London Electric Vehicle Company (LEVC), manufacturer of the Black Cab.
The new licensing partnerships bring London’s iconic hackney carriage into stationer and gifting with Portfolio Group, before arriving at Meller Designs for cufflinks.
These deals add to an existing programme that includes a recently renewed agreement with Infinity Brands for food gift tins, Bioworld International for apparel and accessories, and High Resolution Design for taxi plush. Hornby Hobbies is also creating a Taxi Airfix QuickBuild in addition to its diecast taxi collection, while Oxford Die Cast, Motormax, Sunstar Models and Welly Die Cast have all created die casts of different scales.
“The Black Cab is one of the world’s most famous vehicles and it’s a truly iconic brand that everyone knows, both in this country and abroad,” says Bulldog Licensing Executive Sophie Yates. “Licensees are eager to tap into this extraordinary level of brand recognition and so this is a programme that just keeps on growing!”
Bulldog is targeting other categories - including toys, games and video games - and is inviting anyone looking to use images of Black Cabs for commercial purposes, for example in films or video games, to get in touch and discuss rights. The Black Cab is already an enduring movie star, having featured in over 2,000 films over the past 80 years
LEVC is the world’s only producer of the Black Cab, London’s iconic hackney carriage. The latest model is the electric TX, which retains the unmistakable shape of the classic Black Cab whilst updating to the changing nature of transport.