Back-to-school season is upon us, and Blueprint Collections has joined forces with National Geographic on a range of children’s stationery, bags and gift items for the UK market.
The products won’t launch at retail until February 2020, but will include A wide range of useful, decorative and fun items in this collection includes notebooks, pencils, pens, sticky notes, erasers, pencil cases, backpacks, keyrings, umbrellas and more.
All the items in the range will use minimal packaging and, where possible, either make reduced use of plastics or use recyclable materials in line with National Geographic’s ongoing effort to raise awareness about the global single-use plastic crisis.
Helena Mansell-Stopher, Director Consumer Products, Publishing and Retail at National Geographic Partners UK, says: “We are delighted to be partnering on this range with a highly respected company that has been a leader in its field for over 20 years. This colourful, beautifully designed range is a perfect combination of the practical, the elegant, and the fun.”
Arriving at retail in, the items are aimed at a core target audience of primary school children and gift givers, and will be available in department stores, grocers, toy shops and other specialist retailers.
The design of the range is inspired by a number of themes that National Geographic has been expanding throughout its consumer products for children during 2019: Amazing Animals, STEM and Space, and Explorers in Training. The National Geographic logo and packaging style is used across the range, and intermingled with graphics based around each theme, with lots of fun facts incorporated into the product designs.
Lisa Shand, Managing Director, Blueprint Collections, adds: “We are thrilled to be working with a property that has been loved and admired by children and parents for over a century. The colourful animal and space designs and fabulous facts are a winning combination that, combined with our on high-quality products, will keep children amused for hours.”
The collection will be available in department stores, the grocery sector, toy shops, book and stationery specialists and online from February next year.