LEGO teases Super Mario partnership

“Its-a me, LEGO Mario” says LEGO in cryptic seven-second video tweet hinting at new licensed construction range for Nintendo’s mascot

Written by Rhys Thomas

Posted 11.03.2020 | Gaming

LEGO teases Super Mario partnership thumbnail

The long rumoured partnership between LEGO and video game publisher Nintendo may finally be a reality.

Super Mario has been given the LEGO makeover in a cryptic tweet from LEGO and Nintendo’s main accounts, hinting at a new licensed range based on the video game icon.

The tweet went out yesterday, 10 March – or MAR10, Mario Day as Nintendo calls it, an annual day to celebrate its mascot with game sales, promotions and news on the latest Mario projects.

The accounts tweeted a seven-second video, panning upwards to show a blocky Mario, complete with his iconic red undershirt and blue dungarees.

LEGO captioned the post “Its-a me, LEGO Mario”, while Nintendo said: “Something fun is being built! Stay tuned…”

The video ends with a splash screen displaying LEGO and Super Mario logos.

With no confirmation over whether a range of Mario LEGO sets are in the works, online rumours have posited that a LEGO Mario video game could be in the works, or a collaboration between the two companies could produce a LEGO Mario Amiibo, Nintendo’s own range of toys that connect and interact with games on its Switch console.

Nintendo, which was notoriously protective over its properties, has relaxed in recent years. A Super Mario Bros. movie is in the works at Universal's Illumination Entertainment, due out in 2022, and construction on Super Nintendo Land, a Mario-themed expansion at Universal Studios is well underway 
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