Lacklustre launch for Harry Potter: Wizards Unite

Both downloads and revenue for the AR smartphone game trail far behind predecessor Pokémon Go

Written by Rhys Thomas

Posted 25.07.2019 | Gaming

Lacklustre launch for Harry Potter: Wizards Unite thumbnail

Niantic has been unable to recreate the magic of Pokémon Go with its latest AR game, Harry Potter: Wizards Unite.

The wizarding app launched in the UK and US on 21 June but has so far attracted only 15 million downloads, according to app tracker Sensor Tower. While that’s no drop in the bucket, Pokemon Go drew more than 180 million during its first 30 days on the app store – and it made far more money, too.

Players have spent $15m to date on Wizards Unite, purchasing in-game items like Portkeys which reward players with new activities after they walk a certain distance. That’s a far cry from the wallet-emptying rampage Pokémon Go went on at launch, drawing $300m in in-app spend over its launch month.

Compared to other licensed AR games though, Wizards Unite has performed well, outpacing Jurassic World Alive, The Walking Dead: Our World and Ghostbusters World in both downloads and revenue.

Harry Potter: Wizards Unite puts players in the role of either a Professor, Auror or Magizoologist, and task them with tracking down and battling against magic creatures they discover in the real world through augmented reality.

Speaking to Gamesindustry.biz last month, Niantic CEO John Hanek said Wizards Unite has “huge potential” thanks to the widespread appeal and varied fanbase of the Harry Potter franchise.

"When you look at Star Wars or Avengers or IP like that,” he added, “they tend to skew male. Harry Potter is the only one that really pulls against that."


Taylor Swift and Stella McCartney collaborate on Lover collection thumbnail

Taylor Swift and Stella McCartney collaborate on Lover collection

Collaborative fashion line launches to coincide with the popstar’s latest album, kicking off with a NYC pop-up opening this weekend

YouTube to end ads on videos aimed at kids thumbnail

YouTube to end ads on videos aimed at kids

Google’s streaming platform under fire for failing to protect younger users and potentially breaching US COPPA safety laws

Sony calls on Hasbro for Ghostbuster toys thumbnail

Sony calls on Hasbro for Ghostbuster toys

Hasbro named master toy partner for Sony Pictures Consumer Products’ Ghostbusters, with first product rolling out alongside next summer’s new ...

Press Releases

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year

Henson back catalogue hits Amazon thumbnail

Henson back catalogue hits Amazon

More than 100 days’ of The Jim Henson Company’s content including Fraggle Rock now streaming on Amazon Prime Video

Pingu cooks up creative competition thumbnail

Pingu cooks up creative competition

Readers of lifestyle mag Lettuce Club are tasked with inventing tasty Pingu-themed recipes

Diesel Brothers game rolls out thumbnail

Diesel Brothers game rolls out

The Diesel Brothers: Truck Building Simulator video game is based on the hit Discovery Channel TV series