Konami Cross Media signs first deals since rebrand

“Gaming is a lifestyle that is expanding”, says VP Jennifer Coleman, as re-tooled 4K Media attracts host of licensees just weeks after rebrand to Konami Cross Media

Written by Rhys Thomas

Posted 11.06.2019 | Gaming

Konami Cross Media signs first deals since rebrand thumbnail

Classic video games Frogger, Bomberman and Contra are to be given a new lease of life in the fashion and lifestyle categories following a flurry of deals inked by newly formed Konami Cross Media.

It’s the first batch of deals for the company since 4K Media was rebranded and shifted focus in April to growing and expanding the licensing programmes for its best-known gaming IP.

Licensees on board are Bioworld Merchandising for apparel and fashion accessories, Collector Cup for fitness items, Difuzed, which will produce a range of lifestyle products, and Innex for plush.

As a result, Konami gaming fans will be soon able to wear gaming gear based on their favorite game characters, refuel or hydrate with character themed accessories, and collect an exclusive line of plush figures based on the iconic Contra characters.

“Gaming is a lifestyle that is expanding beyond consoles and PCs,” says Jennifer Coleman, Vice President of Licensing and Merchandising, Konami Cross Media NY, who announced the deals. “Fan engagement is at an all-time high and there’s a big demand for the latest official lifestyle collections and authentic accessories of a fan’s favorite characters.

“We are pleased to announce this first wave of agreements for the Konami titles with Bioworld Merchandising Inc., Collector Cup, Difuzed and Innex, as we are committed to creating richer connections between our fans and the games they love to play.”

As well as seeking licensing partners, Konami Cross Media will also be taking a “holistic approach” to building on its brands through content development and other activity to further engage current fans and attract a new crowd of gamers.


LMI inks deal for the Bard thumbnail

LMI inks deal for the Bard

The Shakespeare Birthplace Trust names LMI global licensing agent for Stratford-upon-Avon’s wordsmith

IMG takes the wheel at Fiat thumbnail

IMG takes the wheel at Fiat

Licensing agent will steer brand extension programmes for remaining FCA Group car brands not already under its remit: Fiat 500, ...

Uniqlo x Blizzard Entertainment thumbnail

Uniqlo x Blizzard Entertainment

Fashion retailer gives esports a makeover in new apparel range featuring hit games Overwatch, World of Warcraft, Hearthstone and more

Press Releases

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year

Henson back catalogue hits Amazon thumbnail

Henson back catalogue hits Amazon

More than 100 days’ of The Jim Henson Company’s content including Fraggle Rock now streaming on Amazon Prime Video

Pingu cooks up creative competition thumbnail

Pingu cooks up creative competition

Readers of lifestyle mag Lettuce Club are tasked with inventing tasty Pingu-themed recipes

Diesel Brothers game rolls out thumbnail

Diesel Brothers game rolls out

The Diesel Brothers: Truck Building Simulator video game is based on the hit Discovery Channel TV series