Kappa launches first esports range with Vexed Gaming

The sportswear giant celebrates move into esports with branded, limited-edition casual apparel for fans of UK team

Written by Rhys Thomas

Posted 05.11.2019 | Gaming

Kappa launches first esports range with Vexed Gaming thumbnail

Sportswear giant Kappa is celebrating its arrival in esports with a one-off, limited-edition casual wear collection for fans of UK-based team Vexed Gaming.

A pair of t-shirt designs, one for men and one for women, will be available on pre-sale for just two weeks starting today, 5 November – and is warning fans that once they’re gone, they’re gone.

The shirts are the first products released as part of Kappa’s landmark partnership with Vexed Gaming – announced earlier this year - and signals the Italian sportswear giant’s first engagement with the esports community. The shirts will be launched with the pre-sale of a Kappa-Vexed Hoodie from the team’s permanent 2020 collection, which will be formally released at the end of the month.

“We’re proud to be working with Vexed Gaming to bring the Kappa name into the exciting world of esports,” says Joe Pilato, Sports Marketing Executive at Kappa UK. “It’s going to be an amazing journey and we are delighted the mark our official entry into esports with this limited-edition range of casual wear, which we’re sure fans of the team will love.”

Kappa’s long-term strategic partnership with Vexed Gaming will see it provide the team with both technical/team and casual wear ranges, with the former available from late-November.

Mark Weller, Chief Gaming Officer at Vexed Gaming, says: “We are tremendously excited to bring these limited-edition shirts to our fans. Kappa is known for its stylish and iconic designs across all the sports it works with and esports is no exception.

“Our upcoming range of technical and casualwear will enable both Kappa and Vexed Gaming to connect with the esports community in new and interesting ways.”

Vexed Gaming, established in 2015, is one of the UK’s leading esports organisations, fielding teams in CSGO, Fortnite, Hearthstone and Apex Legends, who have racked up an impressive trophy cabinet of domestic and international tournament victories.

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