Dreamtex beds in with Playstation

Bedding specialist adds console and God of War video game brands to growing portfolio of gaming licenses

Written by Rhys Thomas

Posted 23.07.2019 | Gaming

Dreamtex beds in with Playstation thumbnail

Boutique bedding specialist Dreamtex Ltd has signed an agreement with Sony Interactive Entertainment Europe to add the PlayStation and God of War brands to its growing portfolio of gaming licenses.

The iconic, globally recognized PlayStation graphics will feature on vibrantly designed bedlinen and home accessories. Catering for all ages of gaming fans, the PlayStation duvet sets are available in reversible single, double and king sizes.

Dreamtex will also be working with SIEE to celebrate its flagship God of War franchise, the award-winning action-adventure game which is one of the PS4’s biggest critical and commercial successes.

Dreamtex’s God of War duvet design will feature warriors Kratos and his son Atreus on the front, with logo and icon style artwork on the reverse – bound to prove popular with gaming fans.

Andrew Downie, Commercial Director of Dreamtex Ltd, says: “We are thrilled to be welcoming SIEE into the Dreamtex family. The power of gaming brands and the millions of social media followers they have is quite phenomenal and we cannot wait to introduce both the PlayStation and God of War branded bedlinen to our retailers.

“We feel it is important to offer fans a greater choice of bedroom décor to help them showcase their gaming allegiances and our new range is definitely going to give them that.”


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