Dreamtex beds in with Playstation

Bedding specialist adds console and God of War video game brands to growing portfolio of gaming licenses

Written by Rhys Thomas

Posted 23.07.2019 | Gaming

Dreamtex beds in with Playstation thumbnail

Boutique bedding specialist Dreamtex Ltd has signed an agreement with Sony Interactive Entertainment Europe to add the PlayStation and God of War brands to its growing portfolio of gaming licenses.

The iconic, globally recognized PlayStation graphics will feature on vibrantly designed bedlinen and home accessories. Catering for all ages of gaming fans, the PlayStation duvet sets are available in reversible single, double and king sizes.

Dreamtex will also be working with SIEE to celebrate its flagship God of War franchise, the award-winning action-adventure game which is one of the PS4’s biggest critical and commercial successes.

Dreamtex’s God of War duvet design will feature warriors Kratos and his son Atreus on the front, with logo and icon style artwork on the reverse – bound to prove popular with gaming fans.

Andrew Downie, Commercial Director of Dreamtex Ltd, says: “We are thrilled to be welcoming SIEE into the Dreamtex family. The power of gaming brands and the millions of social media followers they have is quite phenomenal and we cannot wait to introduce both the PlayStation and God of War branded bedlinen to our retailers.

“We feel it is important to offer fans a greater choice of bedroom décor to help them showcase their gaming allegiances and our new range is definitely going to give them that.”


Taylor Swift and Stella McCartney collaborate on Lover collection thumbnail

Taylor Swift and Stella McCartney collaborate on Lover collection

Collaborative fashion line launches to coincide with the popstar’s latest album, kicking off with a NYC pop-up opening this weekend

YouTube to end ads on videos aimed at kids thumbnail

YouTube to end ads on videos aimed at kids

Google’s streaming platform under fire for failing to protect younger users and potentially breaching US COPPA safety laws

Sony calls on Hasbro for Ghostbuster toys thumbnail

Sony calls on Hasbro for Ghostbuster toys

Hasbro named master toy partner for Sony Pictures Consumer Products’ Ghostbusters, with first product rolling out alongside next summer’s new ...

Press Releases

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year

Henson back catalogue hits Amazon thumbnail

Henson back catalogue hits Amazon

More than 100 days’ of The Jim Henson Company’s content including Fraggle Rock now streaming on Amazon Prime Video

Pingu cooks up creative competition thumbnail

Pingu cooks up creative competition

Readers of lifestyle mag Lettuce Club are tasked with inventing tasty Pingu-themed recipes

Diesel Brothers game rolls out thumbnail

Diesel Brothers game rolls out

The Diesel Brothers: Truck Building Simulator video game is based on the hit Discovery Channel TV series