Crossy Road merges with licensing

Game studio Hipster Whale appoints Black Mint Licensing to represent its viral app games Crossy Road and cat-themed brick-buster Piffle

Written by Rhys Thomas

Posted 16.04.2019 | Gaming

Crossy Road merges with licensing thumbnail

The studio behind viral app game Crossy Road has appointed Australian licensing agent Black Mint Licensing to represent its brands internationally.

Hipster Whale is behind some of the most successful apps on the App Store. Crossy Road, its most successful brand to date with 200 million downloads on the App Store, generated more than $10m in its first three months.

“We are truly excited to be representing one of the world’s leading game developers in Hipster Whale,” says John Vasta, owner of Black Mint Licensing. “Gaming hits don’t come bigger than Crossy Road and we look forward to working closely with the Hipster Whale team to build a licensing programme which represents the game’s fun and quirky brand personality.”

Black Mint will initially focus on collectables, paper goods, promotions and brand collaborations, as well as gaming related merchandise “which speak to the gaming audience and reflect the personality of the brand”.

The game studio’s most recent hit Piffle is a cat-themed brick-breaking game that launched in December 2018 and has already been downloaded to more than 1.5m devices. Those figures are set to rapidly rise with the recent launch ion China.

“We’ll be pursuing international fashion and lifestyle brands to develop unique, interpretive collections. Crossy Road is a true international brand so we’re confident anything we develop in this space will appeal to fans all around the world,” John adds.

“Piffle is already gathering a significant amount of users and we’ll be looking to develop product ranges which reflect the cute, kawaii and collectable nature of the brand. Plush will be a key focus as well as collectables and stationery.”


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