Licensees squad up for Anthem

Agent Bulldog Licensing signs host of specialist licensing partners for EA’s blockbuster video game launching later this month, targeting apparel, gifts and more

Written by Rhys Thomas

Posted 12.02.2019 | Gaming

Licensees squad up for Anthem thumbnail

Gamers are gearing up for the launch for EA’s next blockbuster video game later this month as Anthem soars into stores.

One of the highest profile video games to launch in 2019 ,Bulldog Licensing has unveiled a series of licensing partners to extend the action-shooter beyond the screen.

Four deals have been signed in total, with Level Up Wear, Rubber Road, Trademark Products and Abysse Corp all coming on board. Each licensee is planning a multi-product range covering apparel, accessories and giftware.


Anthem is set on a world left unfinished by the gods, where a shadowy faction threatens all of humankind. Players join with up to three others for online multiplayer adventures and assemble high-tech, custom exosuits that enable them to explore vast ruins, battle deadly enemies and claim otherworldly artefacts.

“The fact that we are announcing such a number and variety of new partners illustrates the appetite for this highly anticipated game,” says Bulldog Retail Licensing Manager Lindsey Chester. “This is undoubtedly just the start of the licensing programme, as this brand has great potential to build and extend into other categories.”

Anthem aims to engage players for the long-term through online connected services, free updates, new content and events in what is called a games-as-a-service model.


BBC Planet hits London Fashion Week thumbnail

BBC Planet hits London Fashion Week

BBC Studios’ new brand BBC Planet teams with sustainable fashion outfit Mother of Pearl on eco collection for London Fashion ...

Disney dates launch of Star Wars XI and Frozen 2 products thumbnail

Disney dates launch of Star Wars XI and Frozen 2 products

Products for both properties will launch on the same day this autumn, the first ever simultaneous global roll-out for two ...

Paddington TV series in the works thumbnail

Paddington TV series in the works

On the back of two box office hits, StudioCanal and Nickelodeon are bringing Michael Bond’s famous bear to the small ...

Press Releases

Peter Rabbit hops into the West End thumbnail

Peter Rabbit hops into the West End

Where is Peter Rabbit? musical makes its way to London for Easter

RHS x Floral Street thumbnail

RHS x Floral Street

Collaboration with British fragrance brand Floral Street will be launched at RHS Chelsea Flower Show in May

Minimoys hits Disney Channel Russia thumbnail

Minimoys hits Disney Channel Russia

CGI-animated action show Arthur and the Minimoys will begin airing in Russia from April

Deer Little Forest heads to Nordics thumbnail

Deer Little Forest heads to Nordics

Award-winning agent Ferly signs to represent the kids’ art and lifestyle brand in the Nordics, tapping into traditional category lines ...