Video game developer Re-Logic has appointed Bits and Pixels as its licensing agency to expand and develop the brand of Terraria, its hit video game.
The specialist agency will look to build the programme across Europe and the Americas, with products aimed at Terraria’s broad and dedicated fan base. Products will roll out both online and at high street and other bricks and mortar retailers.
Sandra Arcan, Director at Bits and Pixels says the team was “so happy” to be working with brand.
“It has so much in terms of heritage, a deeply engaged audience, a uniquely expansive world and critically acclaimed gameplay,” she adds. “We’re looking forward to working with licensees and retailers to create products which will really delight the awesome community.”
Andrew Spinks, CEO at Re-Logic adds: “We are thrilled to have an agency partner as passionate and dedicated to Terraria as we are at Re- Logic. There is so much potential here to provide awesome offerings for a game and to a community that is eager for cool ways to express their fandom.
“We are looking forward to working hand in hand with Bits and Pixels, licensees and retailers to create authentic and amazing products that will engage and thrill all parts of our large, loyal and diverse community.”