Xilam’s Marie-Laure Marchand joins Chefclub

The former global consumer products head at French studio Xilam joins Cheflcub as SVP Global Consumer Products and Business Development to kickstart licensing at the digital cooking network

Written by Rhys Thomas

Posted 17.05.2019 | Food & Drink

Xilam’s Marie-Laure Marchand joins Chefclub thumbnail

Digital cooking network Chefclub has appointed Marie-Laure Marchand to the newly created role of Senior Vice President Global Consumer products & Business Development, effective immediately.

In her new position, Marie-Laure will help the company to develop and implement global consumer products’ strategies and business development that benefit brand building and revenue growth on a global basis.

With 65 million followers across social platforms and 1 billion organic views each month, Chefclub is one of the leading digital producers of cooking videos. 

The brand has ambitions to become the world leading creator of extraordinary culinary experiences, and licensing will be one of the key elements to achieve this goal. Chefclub’s first foray into consumer products was a cookbook that sold more 300,000 copies in the past 18 months.

Thomas Lang, founder and President of Chefclub says: “We’re delighted to welcome on board Marie-Laure Marchand. Her presence will allow Chefclub to respond to the high demand for Chefclub licensed products and develop a standalone Consumer Products strategy globally”.

Prior to joining the Chefclub, Marie-Laure was in charge of the Global Consumer Products department at Xilam, the French animated studio where she launched successfully Oggy & the Cockroaches licensing program. She also held such positions as Global Licensing Acquisitions Director for Brand Loyalty, a company specialized in loyalty and promotion in food retail. Previously, Marchand worked at Studio 100 and Nelvana where she managed prestigious brands such as Maya the Bee, Babar, Franklin and Beyblade.

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