WWE gets to grips with Post cereal

Superstars Becky Lynch and Big Show come to millions of boxes of Post Honeycomb and Post Golden Crisp cereal, alongside WWE Network on-pack VOD promo

Written by Rhys Thomas

Posted 27.09.2019 | Food & Drink

WWE gets to grips with Post cereal thumbnail

WWE has entered the ring for breakfast supremacy, teaming with Post Consumer Brands to bring superstars Becky Lynch and Big Show to nearly 7 million boxes of Post Honeycomb cereal and Post Golden Crisp cereal across the US.

Becky Lynch, the WWE Raw Women’s Champion, will be featured on the front of Golden Crisp cereal, while Big Show will be featured on boxes of Honeycomb, a cereal known for its big flavor and unique big honeycomb shape.

“Post and WWE are the perfect match, as both brands appeal to the entire family,” says Roxanne Bernstein, Chief Marketing Officer, Post Consumer Brands. “WWE programming is family-friendly, with more parents and kids watching its action-packed content together than other sports leagues. This partnership is a great way for us to engage with fans of WWE.”

The partnership will be supported by a variety of social media and marketing initiatives, including digital spots featuring Becky Lynch and Big Show.

A time-limited promotion will accompany the on-box visuals, offering fans a free there-month trial of WWE Network, the brand’s VOD and live event streaming service, when consumers purchase three boxes of the participating cereal.

“We are excited to expand our partnership with Post, which leverages the family-friendly essence and reach of the WWE brand,” adds John Brody, WWE Executive Vice President, Global Sales & Head of International. “Having our larger-than-life WWE superstars featured on millions of Honeycomb and Golden Crisp boxes is a tremendous statement for our partnership and will enable Post to further reach millions of families across the country.”

The promotion begins 1 October, 2019 and runs through 29 February, 2020.


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