Iconoclastic hip-hop star Tyler, the Creator is the unlikely collaborator of a new flavour of Jeni’s Splendid Ice Creams.
The producer and rapper partnered with the ice cream company to create Snowflake, a mint chip with a twist: the treat is packed full of white chocolate chips instead of the traditional milk chocolate variety.
It’s described as “a cool and warm ivory green mint with white chocolate”.
Tyler had this to say about his collaborative effort: “As much as I love white chocolate chip cookies, I can never get over the fact that someone made the universal rule that they always have to come with those useless macadamia nuts.
“For as long as I can remember, mint ice cream seemed to always come with every chocolate chip except white. I finally got the two away from their clingy friends and set up a playdate for my mouth.”
The collab, officially a tie-up between Tyler’s brand Golf le Fleur and Jeni’s Splendid Ice Creams, will launch online first at the Golf le Fleur webstore and at its flagship on 6 July, followed on 8 July at Jeni’s stores.