Endemol Shine North America has appointed licensing agency Tycoon Enterprises to be its exclusive licensing agent for Mastrechef in Latin America.
Tycoon Enterprises will expand the Masterchef franchise in key categories including food and beverage, cookware and live experiences.
Endemol Shine Brazil will continue to represent the brand in their market independently.
“We are thrilled to be working with Tycoon to bring the Masterchefe brand to life off-screen across Latin America,” says Amber Sheppo, Senior Vice President, Licensing, Endemol Shine North America.
“Masterchef is the most successful food format in the world with over 60 localized versions across the globe including 10 in Latin America alone and there is no stronger agency in the region to bring this brand to life for consumers than Tycoon.”
The Masterchef show has numerous local versions throughout Latin America including Masterchef Mexico (Azteca), Msterchef Chile (Canal 13), Masterchef Colombia (RCN) and Masterchef Uruguay (Canal 10). In the U.S., Endemol Shine North America produces Masterchef (FOX) led by award-winning chef and host Gordon Ramsay.
“It is a great time to partner with Masterchef,” says Elias Fasja, Tycoon’s President. “Latin American viewers are big supporters of the show and the brand has truly taken a life of its own beyond screens!
"There is a strong crave for innovative differentiated experiences among our retail and manufacture sectors, and Masterchef offers a powerful alternative for those seeking to make a mark by liaising with the world’s top competitive cuisine brand.
"We are delighted to be working with Endemol Shine in expanding Masterchef’s impact across our region and look forward to the launch of the first lines of branded merchandise.”