Starbucks is collaborating with renowned fashion designer Vera Wang to release a new limited-edition designer collaboration, available exclusively at Starbucks stores in Asia.
Available this spring, the Starbucks x Vera Wang designer collaboration is an assortment of drinkware and lifestyle accessories in classic shades of grey with sparse pops of colour.
Wang describes the collection as a “short autobiographical visual depiction of my life”.
“Over 20 years ago, seeing a Starbucks in the Forbidden City in Beijing really resonated on a personal level for me as an American-born Chinese,” she adds.
“The Siren and Stars of the Starbucks brand shine brightly in all our collective minds, and my admiration for the genius of the branding and attachment to the product inspired me to express my personal love of Starbucks!”
This limited-time merchandise collaboration is available now at select Starbucks stores in Asia, including Australia, Cambodia, Hong Kong, Indonesia, India, South Korea, Malaysia, New Zealand, Philippines, Singapore, Thailand, Taiwan, Vietnam.
“Vera’s career journey proves that creativity and individuality are most important when expressing your own style,” adds Erin Silvoy, vice president, Category and Marketing, Starbucks Asia Pacific.
“The Starbucks x Vera Wang designer collaboration embodies the intersection of Starbucks values and this essential philosophy. We’re incredibly excited to bring this collection to Starbucks® stores in Asia, and offer our customers a chance to connect with Vera Wang on a personal level as they stay true to their own unique style.”