Spinach on the menu for Popeye x Dinnerly collab

Part of Popeye’s 90th anniversary activity, meal kit service Dinnerly brings themed recipes to subscribers on National Fresh Spinach Day

Written by Rhys Thomas

Posted 26.06.2019 | Food & Drink

Spinach on the menu for Popeye x Dinnerly collab thumbnail

In celebration of Popeye’s 90th birthday, meal kit subscription service Dinnerly is launching a menu of signature recipes inspired by Popeye and his cast of supporting characters.

The special menu will launch across the US on National Fresh Spinach Day in a nod to Popeye’s love of the iron-rich greens which give him an instant boost in strength.

The Dinnerly x Popeye collaboration includes three tasty recipes developed by the Dinnerly culinary team each starring the hero ingredient – fresh spinach. Each recipe will be available to feed either two people or a family of four with recipe cards available for digital download.

“Next to Olive Oyl and Swee’Pea, there’s nothing Popeye loves more than his spinac,!” says C.J. Kettler, President, King Features. “We are thrilled to collaborate with Dinnerly to develop these delicious spinach-fueled, strong to the finish recipes in celebration of National Fresh Spinach Day and Popeye’s 90th birthday.”

Olive Oyl Fried Chicken with Popeye's Spinach Salad

Dinnerly will send subscribers all the fresh pre-portioned ingredients needed to cook a Popeye-inspired meals, which are: Strong to the finish, Cause I eats me Spinach...Ricotta Dumplings, J. Wellington Wimpy Creamed Spinach Burger & Oven Fries, and Olive Oyl Fried Chicken with Popeye's Spinach Salad.

Theo Kaloudis, Dinnerly, US Recipe Manager, says: “At Dinnerly we strive to deliver satisfying recipes and the freshest produce, so our customers can cook a healthy meal at home from scratch. Since Dinnerly shares Popeye’s love of fresh spinach, this fun partnership with King Features was a natural fit and has resulted in three perfect spinach-laden, Popeye-inspired recipes on our menu that we think everyone in the family will love – even fussy eaters!”

The Popeye x Dinnerly Meal Kits continue King Features’ year-long for Popeye’s 90th birthday, which kicked off with the launch of a robust merchandising program and new entertainment including Popeye’s Island Adventures and the debut of the highly-anticipated Popeye’s Cartoon Club comic strip series on ComicsKingdom.com.


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