Robinson Home Products cooks up Delish.com collab

IMG brokers deal for collection of branded kitchenware and dining products, plus a new ecommerce hub

Written by Rhys Thomas

Posted 06.11.2019 | Food & Drink

Robinson Home Products cooks up Delish.com collab thumbnail

Robinson Home Products has launched a collection of Delish-branded kitchen and dining products in partnership with Delish.com, an online recipes and videos hub, in a deal brokered by IMG.

Featuring brightly colored and ergonomically designed kitchen tools and gadgets, bakeware and dinnerware for the home chef, the new collection is inspired by Delish.com’s fun and creative food videos and recipes.

 “We believe this partnership is a perfect match,” says Ross Patterson, President, Robinson Home Products. “Looking ahead, we are eager to work together with Delish and are excited about the possibilities this partnership presents.

“We are focused on bringing Delish’s unique and fun approach to kitchen and dining products that will meet their extensive audience’s needs, as well as introduce new consumers to the brand.”

In addition, through the digital license Robinson Home Products will operate DelishEssentials.com, an ecommerce website that will sell all of the RHP licensed kitchen and dining products directly to consumers.

Inspired by Delish’s bold style and featuring the brand’s signature recipes on colorful packaging, products will include dinnerware, bakeware, kitchen tools and gadgets, flatware, and barware and accessories. Examples include three dinnerware patterns, available in open stock sets of four, 10 featured sizes of bakeware with bold enamel color accents, and more than 20 kitchen gadgets & tools that offer solutions for food preparation in multiple color palettes.


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