Summertime tipple of choice Pimm’s has partnered with England’s oldest family-owned jam-maker to launch a special edition flavoured preserve.
Deurr’s has whipped up a Strawberry, Tangerine and Mint flavoured preserve, combining Pimm’s No.1 with the sweet and juicy fruits, plus a hint of refreshing mint to create a taste that mirrors the iconic British drink.
“Pimm’s and jam are both iconic British traditions, and we’re thrilled to bring them together with our new fruity preserve,” says Lizzy Forster, Senior Brand Manager, Pimm’s. “The jam is the ideal way to add a taste of summer to any occasion – simply dollop generously onto scones with lashings of clotted cream – perfect.”
The company’s serving suggestions including putting a “modern spin” on the classic Victoria Sponge or – in the LTW.MEDIA team’s opinion, the only valid option – “adding the delectable preserve to scones for a new way to enjoy afternoon tea”.
The agreement was brokered by Pimm’s brand extension licensing agency, Beanstalk, whose Managing Director Lisa Reiner says: “Pimm’s No. 1 is recognised for being the quintessential British summer drink. It’s unique flavour translates perfectly into other sweet treats that allow consumers to enjoy their favourite summer drink in new ways, year round.
“Duerr’s, which has been perfecting its preserves since 1881, is the ideal partner to create a unique sweet preserve showcasing Pimm’s distinct flavours of strawberries, tangerines and mint.”
Pimm’s Strawberry, Tangerine & Mint preserve will be available in 330g jars from the beginning of July in select UK stores.