Peaky Blinders serves up first official beer

Thornbridge Brewery takes inspiration from the hit show and its setting for Shelby, a 5% IPA launching this month

Written by Rhys Thomas

Posted 12.02.2020 | Food & Drink

Peaky Blinders serves up first official beer thumbnail

Thornbridge Brewery has served up the first official Peakty Blinders beer, hitting the pumps in Birmingham later this month.

The brewery collaborated with Endemol Shine Group and Peaky Blinders creator, producer and official brand owner Caryn Mandabach to launch Shelby, a 5% India Pale Ale inspired by the show.

Simon Webster, CEO of Thornbridge, says the brewery wanted to create something authentic for the show and its setting, a beer “that the Peaky Blinders would have found on the bar at The Garrison”.

Thornbridge took their inspiration from the kind of beer styles that would have been around in 1919, the time of the Peaky Blinders. Named after the infamous brothers, Shelby is brewed with Fuggles and Bramling Cross hops. It pours golden amber in colour with a nose of stone fruit and red berries, a gentle maltiness on the palate and a wonderful citrus, lemon-pith bitterness.

Steve Knight, creator and writer of Peaky Blinders, says the tipple “has been crafted to be the same brew the Peaky boys would have drunk in the pubs of Small Heath. It really is the authentic taste of the Peaky Blinders world. Cheers.”

The official launch of Shelby will be at the new Thornbridge and Co. Pub - The Colmore, in the heart of Birmingham on 20 February. Thornbridge will also be bottling Shelby, which will be available next month.

Jane Smith, Group Director, Brand Licensing & Gaming, Endemol Shine Group, says: “We have always wanted to find the right partner for a legitimate beer inspired by the Peaky Blinders series. 

"Thornbridge are that partner as they are truly passionate about the product they are creating which is an authentic beer capturing the essence of the world of Peaky Blinders. We look forward to a long and fruitful partnership.”


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