Oprah cooks up O, That’s Good! ready meals

No free cars, but plenty of nutrition and flavour promised in latest partnership between Kraft Heinz and the TV legend

Written by Rhys Thomas

Posted 01.08.2019 | Food & Drink

Oprah cooks up O, That’s Good! ready meals thumbnail

Oprah Winfrey is cooking up something special with Kraft Heinz, launching O, That’s Good! Frozen Skillet meals such as Chicken Alfredo and Three Cheese Tortellini.

The range is the fourth release from Mealtime Stories, LLC, the joint venture between Kraft Heinz and Oprah Winfrey, which has already resulted in a range of refrigerated soups, sides and frozen pizza.

There are six O, That’s Good! meals for consumers to choose from: Chicken Alfredo, Chicken Margherita, Southwest Style Chicken and Penne, Italian Sausage and Rigatoni, Garlic Chicken and Potatoes and vegetarian-friendly Three Cheese Tortellini.

Oprah’s comfort food favourites have each been given a healthy twist for range, swapping out fatty ingredients for healthier alternatives in some cases, such as using pureed cauliflower to bulk out the cream sauce in the Chicken Alfredo meal, or adding in extra vegetables to boost the nutritional value of others.

“Comfort food gets a bad rap, but not anymore,” Oprah says. “With my skillets, there’s a twist of veggies in the sauce, but they taste so good you’d never know the difference. These are inspired by my dinnertime favourites and you’re going to love how easy they are to make.”

“We are welcoming our consumers back to the comfort food they love with a unique twist of veggies and high-quality ingredients,” adds Christopher Urban, head of Mealtime Stories at Kraft Heinz. “We’re excited to enter the skillet category with O, That’s Good! and make dinner delicious and easy.”

As well as feeding hungry shoppers, Mealtime Stories will be doing its bit in the fight against hunger by donating 10 per cent of the profits to two charities, Rise Against Hunger and Feeding America. The Kraft Heinz Company Foundation intends to make annual donations on behalf of Mealtime Stories to these charities until the joint venture becomes profitable.


The app in the hat! thumbnail

The app in the hat!

Dr. Seuss Enterprises partners with Sugar Creative to develop series of educational augmented reality apps for early 2020

Redundancies hit half of Rovio’s licensing team thumbnail

Redundancies hit half of Rovio’s licensing team

A total of 16 roles have been lost, including that of Head of Brand Licensing Simo Hämäläinen, as licensing moves ...

First Oddbods family entertainment centre opens in China thumbnail

First Oddbods family entertainment centre opens in China

New themed experience is the first of 15 that CMC Inc. and One Animation will open across the territory over ...

Press Releases

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year