Spearmark is to produce a range of lunchware for children on behalf of National Geographic for the UK market.
All the items in the range, which includes bottles, lunch bags, sandwich boxes, plates, tumblers and cutlery, will use minimal packaging and are designed to encourage reuse in line with National Geographic’s Planet of Plastic? initiative, a multi-year effort to raise awareness about the global plastic crisis.
“Bringing our expertise in housewares together with the wonderful design assets available to National Geographic licensing partners has proved a winning combination,” says Alex Bloom, Managing Director, Spearmark. “We are delighted to be working with National Geographic on this practical but unique and stylish range that we think kids will love.”
Arriving at retail in autumn/winter 2019, the items are aimed at a core target audience of primary school children and gift givers. They are expected to be available in a number of supermarkets and major department stores as well as online.
“These colourful and practical items are perfect for the back-to-school and Christmas seasons, combining flair and style with National Geographic’s commitment to exploring and understanding our planet and its history,” says Helena Mansell-Stopher, Director Consumer Products, Publishing and Retail, National Geographic Partners UK
The designs are inspired by a number of themes that National Geographic has been expanding throughout its consumer products for children during 2019, including Amazing Animals, STEM and Space, and Explorers-in-Training. These themes are reflected in colourful designs showing dinosaurs, astronauts, planets, mountains and maps, or amazing facts about the natural world like the depth of the Mariana Trench and the height of Mount Everest.