Message in a bottle

BBC Earth and S’well partner on new collection of hydration flasks for consumers who wish to cut down on single-use bottles

Written by Rhys Thomas

Posted 28.10.2019 | Food & Drink

Message in a bottle thumbnail

BBC Earth is teaming with S’well to offer consumers an alternative to single-use plastic bottles.

The pair have partnered on a range of co-branded hydration flasks that not only look good but keep beverages colder – or warmer – for longer.

The partnership launches this week with a range of four S’well bottles that will capture the beauty of the planet. The hydro flasks are decorated with iconic imagery from BBC Earth, including vibrant Northern Lights over New Hampshire’s Chocorua Lake, Emperor penguins in the Antarctic, and Australia’s magnificent green turtle – the poster animal for reduced single-use plastic consumption.

Anita Majhu, Senior Licensing Manager BBC Studios says: “Following on from the broadcast of Blue Planet II and the surge in public concern about single use plastics, it feels right that BBC Earth and S’well are coming together to help bring more sustainable product choices to the consumer. We are absolutely delighted to have them on board.”

Each 500ml bottle from this collection features triple-layered, vacuum-insulated construction, designed to keep beverages cold for up to 24 hours or hot for up to 12.

“At S’well, our mission since our launch in 2010 has always been focused on ridding the world of plastic bottles by giving consumers a stylish and innovative alternative,” adds Sarah Kauss, founder and CEO of S’well.

“We are thrilled to partner with a brand that has done so much to capture the beauty of the natural world and bring awareness about what we must do to protect it, and we’re hopeful about creating even more positive change through our efforts together.”

The collection will be available to buy at John Lewis & Partners locations throughout the UK.


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