Magic Light dunks Gruffalo biscuits deal

In the first deal since Magic Light brought its licensing in house, Gruffalo teams with Organix on organic, junk-free snacks for toddlers

Written by Rhys Thomas

Posted 23.07.2019 | Food & Drink

Magic Light dunks Gruffalo biscuits deal thumbnail

Magic Light Pictures and The Gruffalo have teamed up with Organix for a new, no-junk biscuit specially created to be a healthier snack for toddlers.

The tasty deal is the first since Magic Light brought all its licensing in house, and comes as The Gruffalo is celebrating its 20th anniversary with a range of high-profile activities.

Launched today, The Organix Gruffalo Biscuits are made from the best organic ingredients with no added salt and no artificial colours or flavours. The crunchy cocoa and vanilla flavoured snacks come in fun Gruffalo and Mouse shapes.

They are also dairy free and vegan friendly and complies with Public Health England guidelines on sugar for little ones.

The Gruffalo pop-up in Covent Garden is part of the brand's 20th anniversary activity this year

Daryl Shute, Brand Director at Magic Light Pictures says: “Youngsters love a tasty treat and they adore The Gruffalo, so what’s better than combining the two in these delicious biscuits?

“We’re delighted to partner with Organix, who are committed to healthy and nutritious food that parents can feel good about giving to their little ones to help fuel their wonder. These Gruffalo biscuits are a tasty and perfect for taking on a fun family Gruffalo picnic!”

The Gruffalo this year marks its 20tyh anniversary with an on-going programme of activities including the character’s first-ever appearance on a coin with The Royal Mint, summer celebrations at Chessington World of Adventures, and a pop-up store in Covent Garden, a tourist hotspot in central London.


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