Hershey’s Kisses will be joined by kissing lips emojis in a new partnership with The Emoji Company.
The new licensing agreement gives the US confectionery giant rights to launch a limited-edition Hershey's Milk Chocolate Emoji Bar this summer, featuring some of the most popular emoji icons.
The Hershey's Milk Chocolate Emoji Bar will feature 25 different images on each chocolate piece. Select images featured include the excited heart eyes face, thumbs up, kissing lips, wink, sunglasses smile heart and more.
"We are delighted about this licensing agreement with The Hershey Company," says Marco Hüsges, CEO and Founder of The Emoji Company. "We are proud to add this chocolate agreement between Hershey and the emoji brand!"
The licensing agreement taps into the consumer awareness of the emoji brand, and its ability to catch attention and stand out on-shelf.
The product will be available nationwide in the US throughout summer 2019.