Hard Rock International has appointed Broad Street Licensing Group as its new licensing agent to cook up a far-reaching programme into food, drink and cookware.
The partnership will focus on the creation of Hard Rock-branded licensed products in pre-cooked meals, ready-to-drink cocktails, desserts, cookware, kitchen accessories, cutlery and barbeque tools.
"We are excited to be working with the Broad Street Licensing Group to bring iconic Hard Rock experiences to fans' kitchens and backyard," says Mark Linduski, Director of Licensing at Hard Rock International. "Working with BSLG will aid Hard Rock in the continued expansion of our retail distribution and brand presence worldwide."
New products will begin rolling out at key retailers later this year.
Bill Cross, Senior Vice President of Business Development at BSLG, says: "Hard Rock International is an iconic brand that is known throughout the world for its one-of-a-kind brand experience, along with a universally-recognised guitar-shaped design," says
"Through our work with the brand, we will look to highlight the restaurant's iconic image along with its fresh, high-quality menu items to bring fans a complete line of licensed foods and beverages, including pre-cooked ribs and meals, ready-to-drink cocktails and desserts.
"Those looking to bring iconic rock gear into their kitchen will also be able to purchase cookware, kitchen utensils and all the barbecue tools needed to make Hard Rock a part of their home cooking and entertaining experience."
BSLG won Best Licensed Product in Food and Beverage category at last year’s Licensing International Awards.