Beano launch on-pack promo with Happy Monkey

Re-designed packaging featuring Dennis and Gnasher: Unleashed launches in UK supermarkets this month in time for back-to-school rush

Written by Rhys Thomas

Posted 05.08.2019 | Food & Drink

Beano launch on-pack promo with Happy Monkey thumbnail

Dennis and Gnasher have been unleashed across the packaging for Happy Monkey Smoothies.

The on-pack tie-in between Beano Studios and Happy Monkey Drinks features the dynamic duo from the hit CBBC show Dennis and Gnasher: Unleashed!

The design comes to a quarter of a million Happy Monkey drinks, landing in major supermarkets – including Sainsbury’s, Asda, Waitrose, Tesco, Iceland and Ocado – across the UK from late August, in time for back to school.

Happy Monkey, one of the most popular smoothie brands for kids and families, is known for promoting a healthy lifestyle for kids, a cause close to Beano Studios’ heart following its work with ITV on the ‘Eat Them to Defeat Them’ Veg Power campaign.

“We’re always looking for partnerships that will resonate with kids, especially with brands that help kids stay healthy and have a sense of fun,” says Vanessa Andreis, IP Partnerships at Beano Studios. “So we’re delighted to partner with Happy Monkey, with its Rainforest Alliance seal and no-added sugar drink range, to promote Dennis & Gnasher: Unleashed!”

The DGU-branded packs will direct kids towards a bespoke online treasure hunt, created on Beano.com, and offer kids and families the chance to win Dennis & Gnasher: Unleashed! themed prizes, including goody bags, Beano rucksacks and key rings, and tickets for a family of four to the Dennis & Gnasher: Unleashed! Musical premiere in 2020.

imon Gray, Head of Communications at Happy Monkey says: “Our competition is a dream partnership between people who want the best for kids, and understand their inherent sense of mischief. The treasure hunt will be an extra layer of fun for families and kids, all the while encouraging them to eat healthily and responsibly. We also can’t wait to see the musical!”


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