The Emoji Company and Smurfs brand owner IMPS are joining forces on a string of multi-category collaborative launches, including apparel, electronics and drinkware.
The partnership will see a number of co-branded capsule collections launch from spring 2020.
Accesssories, footwear, homeware, fan merchandise and stationery products are also in the works, and will release in individual capsule releases.
"We are thrilled about this brand collaboration," says Marco Hüsges, CEO and Foudner of The Emoji Company. "The Smurfs have a 60-year history and are beloved by kids all around the world, and so are Emoji brand icons.
“Our two highly popular and iconic brands have teamed up, and the result is a creative and emotional partnership with the mission to make consumers happy all around the world."
Veronique Culliford, CEO of IMPS, adds: “It’s all about emotions. We could not have dreamt of a better match between two worldwide famous brands... Both spreading out smiles, happiness and fun to all the blue planet’s citizens. We are so proud of this great partnership.”