Dr. Seuss Enterprises expands licensing programme in Europe

New international deals for How the Grinch Stole Christmas!, Oh, the Places You’ll Go!, and Happy Birthday to You! include kitchenware, gifts, and book publishing categories

Written by Georgie Dobie

Posted 14.07.2020 | Consumer Product

Dr. Seuss Enterprises expands licensing programme in Europe thumbnail

Dr. Seuss Enterprises, a leading global children’s entertainment company, has announced the expansion of its licensing portfolio in Europe with new international deals in Germany, Slovakia and Albania. New and renewed deals for properties that include How the Grinch Stole Christmas!, Oh, the Places You’ll Go!, and Happy Birthday to You! will span multiple categories such as book publishing, kitchenware, and gift items.

Susan Brandt, president of Dr. Seuss Enterprises, said: “The Dr. Seuss portfolio continues to resonate throughout Europe and we’re looking forward to bringing our fans new products and books that enable them to continue to engage with their favourite stories and characters within our portfolio.”  

Thalia, one of Germany’s largest bookstore chains, has increased its product offerings in 2020 to include snow globes, cereal bowls, plates, slippers, plush Grinches, socks and kitchen towels. Thalia decided to expand its offerings in 2020 due to the success they had with the 2019 How the Grinch Stole Christmas! programme. Last year their offerings included post-it notes, metal buttons, enamel pins, gift bags, gift tags, gift boxes, cookie tins, ornaments, mugs, napkins and travel tissue packs. 

Verbarium Publishing will be releasing How the Grinch Stole Christmas! in Slovakia. This is a new publisher for Dr. Seuss Enterprises and marks the first time that one of their books will be published in the Slovakian market. Meanwhile, Botart Publishing House, who has been a publisher of Dr. Seuss titles since 2015, will be adding Happy Birthday to You! and Oh, the Places You’ll Go! to their list of titles. These two books will be published in Albania in addition to the other five titles they have already published there.    

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