Argonon signs exclusive deal with Caroline Mickler for The Masked Singer consumer products

The production group has appointed Caroline Mickler to develop a UK licensing programme for the reality talent show

Written by Georgie Dobie

Posted 02.09.2020 | Consumer Product

Argonon signs exclusive deal with Caroline Mickler for The Masked Singer consumer products thumbnail

Argonon, the international super-indie production group has appointed Caroline Mickler to develop a UK licensing programme for ITV’s reality talent show The Masked Singer, produced by Bandicoot TV.

“We are delighted to be working with Caroline Mickler to extend The Masked Singer into creatively designed merchandise,” said Derek McLean, Bandicoot’s joint executive producer. “The reaction to the first series of The Masked Singer has been phenomenal with over 8.4 million viewers tuning in to see Girls Aloud Nicola Roberts crowned the winner. Ahead of the second series, it’s the perfect timing to be expanding into consumer products.” 

“This completely bonkers, unique and joyous family show has enormous appeal and we are looking forward to working with retailers and manufacturers to create ranges of product that fulfil fans’ appetite for this dynamic show,” said Caroline Mickler. 

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