WildBrain CPLG, a leading entertainment, sport and brand licensing agency, has secured a deal with Polish streetwear brand PLNY LALA for a limited edition fashion range to mark the 70th anniversary of the beloved Peanuts brand. Brokered by WildBrain CPLG on behalf of Peanuts Worldwide, the range is targeted at women and includes sweatshirts, t-shirts, dresses, tops and socks inspired by Snoopy and the rest of the Peanuts gang.
2 October marks 70 years since Charles M. Schulz first introduced the world to the Peanuts characters, when the Peanuts comic strip debuted in seven American newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. The PLNY LALA range is part of a global campaign with licensors that will be rolling out from Peanuts Worldwide this fall to celebrate the anniversary.
Tara Botwick, senior director, international territory management, EMEA at Peanuts Worldwide, said: “With a focus on empowering its customer base and taking a fresh, playful approach to its influential collections, we knew that PLNY LALA would be an ideal fashion partner as well as a tentpole licensee as we look to ramp up a wide programme for Peanuts worldwide and across the CEE territories specifically. It’s an exciting collaboration that we feel sets the tone for our ambitions in the region and globally.”
Elisa Minetti, creative director and designer at PLNY LALA, added: “I’m excited to be teaming up with WildBrain CPLG again and this time working with Snoopy and the Peanuts squad. Our collaboration emphasises the global trends that PLNY LALA® is at the forefront of in the local Polish market. My creative process for the range has involved combining iconic Peanuts cartoon artwork, with streetwear for women who carry an inner girl flame, which has resulted in a collection that is ideal for a feisty LALA girl. This autumn, Peanuts celebrates its 70th anniversary of the first comic strip's debut. Let's continue this inspiring journey together.”
Now available to purchase exclusively in PLNY LALA’s stores and online at www.plnylala.pl, the launch is being supported by in-store POS, a dedicated website landing page, social media and influencer product seeding, a look book, and a pop-up store in Warsaw. Items in the collection are priced between 39.00 - 599.00 PLN and are offered in a range of sizes.
This new partnership with PLNY LALA bolsters existing Peanuts fashion offerings secured by WildBrain CPLG in Central and Eastern Europe, which include: Polish retailer Smyk for a DTR range which is now launching; LPP for teen and adult collections available at Reserved, Reserved Kids, House, Sinsay and Sinsay Kids; and a range from E Plus M which is being focused towards teens and adults. Beyond fashion, Carbotex will soon launch its first range of Peanuts homewares, and ERT launched a range of mobile accessories earlier this year.
*Photo credit: Aldona Kaczamrczyk