SpongeBob splashes into Urban Outfitters

Nickelodeon’s animated hero comes to a quirky apparel range from streetwear brand Chinatown Market – and not a pineapple-shaped house in site

Written by Rhys Thomas

Posted 06.12.2018 | Apparel

SpongeBob splashes into Urban Outfitters thumbnail

SpongeBob SquarePants is making a splash at Urban Outfitters this season, appearing on some new threads from NYC streetwear brand Chinatown Market.

Nickelodeon’s irreverent mascot is the star of a capsule collection available now a Urban Outfitters locations across the States and online.

The Chinatown Market x SpongeBob SquarePants range consists of t-shirts and hoodies adorned with designs inspired by the locations and denizens of Bikini Bottom.

A hoodie featuring a twist on fast food joint The Krusty Krab sees gruff proprietor Mr Krabs in pastel blue and pink, transformed into The Kuddly Krab. Another design on a bright orange t-shirt takes a subtler approach with a graphic print of a realistic star fish, yellow sponge and crab – one for the super fans.

Other prints include a Weenie Hut Tee in moss green, Gary the Snail Tee in white and a black and yellow SpongeBob Face Tee, though somehow not a single piece of pineapple-shaped property in sights.

A special event at the Urban Outfitters in Melrose, Los Angeles is taking place on 9 December to celebrate the launch. Party-goers will be able to see some one-off customisations from Chinatown Market and grab a snap with a SpongeBob costume character.


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