Sock and roll

Happy Socks licks Rolling Stones deal, giving the band’s iconic logo a colourful twist on a range of premium socks

Written by Rhys Thomas

Posted 12.03.2019 | Apparel

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Happy Socks is joining forces with The Rolling Stones for a limited-edition collection launching for Spring/Summer 2019.

The collaboration blends the Swedish sock and underwear brand’s signature graphical elements with the British rock band’s iconic tongue and lip logo, one of the most iconic artworks in musical history, to create a vibrant collection that is colourful, original and fun.

“It's great to work with such a legendary band and its famous visuals,” says Viktor Tell, Happy Socks founder and Creative Director. “Every time I’ve seen that iconic logo I've wished that someone would unleash its colorful potential. And now we finally have. Makes us feel like Sock n' Roll Stars”.

The Happy Socks x The Rolling Stones capsule features six unique pairs of soft combed cotton socks, available as singles or as part of collectible gift boxes in packs of three or six. To make sure the new generation of fans can also rock their socks, four pairs of kids cotton socks and one collectible gift box for kids can be found in the collection.

The launch coincides with the US leg of the band’s No Filter tour, which kicks off in Miami on 20 April. The collection is available now in Happy Socks’ Concept Stores, online at, and at selected retailers.

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