Skechers launches Felix the Cat tie-up

New line of licensed footwear is part of the 100th anniversary celebrations for the comic strip cat

Written by Rhys Thomas

Posted 22.11.2019 | Apparel

Skechers launches Felix the Cat tie-up thumbnail

The Skechers x Felix the Cat footwear collection is launching in celebration of the silent screen star’s 100th anniversary this month.

Felix the Cat’s comic strips, character prints, logo details and classic colours are featured on several of Skechers’ popular designs for women, all in the character’s signature black and white with pops of red.

Initial styles include the brand’s Skecher Street chunky platform cleated and slip-on sneakers, as well as Skechers’ Bobs for Cats alpargatas and casual comfort sneakers.

“Thanks to his iconic status, Felix the Cat boasts a one-of-a-kind cachet that makes him a perfect partner for our women’s footwear,” says Michael Greenberg, President of Skechers.

“He brings a fresh retro play to our on-trend Skecher Street product, and his recognisable face on Bobs from Skechers will help drive awareness of our philanthropic collections. We look forward to this new collaboration and seeing all the ways that we can utilize Felix the Cat’s broad appeal across multiple styles to reach more consumers than ever.”

For every purchase of Bobs from Skechers shoes featuring Felix the Cat, Skechers will make a donation to Petco Foundation to help save the lives of cats and dogs. The footwear brand has donated more than $4.5m to animal welfare organisations through sales of its Bobs from Skechers collection since 2015.

The Skechers x Felix the Cat collection for women will be available at Skechers retail stores, skechers.com and select stores throughout the United States. It will also come to select markets around the world through a multi-year licensing relationship between Skechers and Universal Brand Development.


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