King Features and fashion label Scotch & Soda have unveiled The Boathouse, a limited-edition, nautical-themed capsule collection starring Popeye’s nemesis Bluto—or Brutus, as he’s known in Scotch & Soda’s hometown of Amsterdam.
In custom graphics, Brutus takes center stage across souvenir jackets, while nautical cartoon scribbles decorate shorts, shirting and more.
The Scotch & Soda Boathouse collection features apparel for men, women and children and includes denims, Hawaiian shirts, overalls and varsity-inspired jackets, as well as sweats and hoodies. The color palette is anchored in monochrome black and white washes with pop-accents of lifeguard red.
“Scotch & Soda has a proven record in bringing innovative products to market, and when they had the original idea to create a nautical collection around Brutus, we knew it would be a hit with fans,” says King Features Vice President and General Manager, Global Head of Licensing Carla Silva. “Their impassioned commitment to developing a unique and authentic vintage look for Brutus was inspiring and is apparent in every design.”
The collection also features a variety of fun accessories including hats, caps, bags, belts, scarves, phones cases and laptop sleeves. Fans can show off their sailor swagger in style this summer with items available now in Scotch & Soda stores and at scotch-soda.com.
“We found this brilliant, vintage Brutus garment on our travels and couldn’t resist the magnetism of this muscly character. Brutus has this powerful, larger-than-life personality. He’s Popeye’s arch enemy and always up to something,” said Scotch & Soda Creative Director Marlou van Engelen. “His character decorates and inspires the designs of our workwear-heavy capsule. He’s our Boathouse mascot.”
Scotch & Soda becomes the latest in a string of brands tapping into the Popeye universe as it celebrates its 90th anniversary. Other brands paying homage to Popeye and Friends include popular streetwear brand HUF and the recently launched Popeye’s Barbershop and Shave Company, a special line of men’s grooming products featuring Popeye and Bluto.