Rubie’s readies new Sesame Street dress-up

D is for dress-up in new deal for licensed adult, child and pet costumes, brokered by Bulldog Licensing

Written by Rhys Thomas

Posted 10.02.2020 | Apparel

Rubie’s readies new Sesame Street dress-up thumbnail

Fans of Sesame Street will be able to dress up as Elmo, Cookie Monster, and the rest of their favourite friends from the hit TV series with a new range of dress-up and accessories from Rubie’s Masquerade.

Bulldog Licensing, which manages the property’s consumer products programme in the UK and Ireland, has signed the deal with Rubie’s to develop a full range of costume options and accessories.

The range will feature designs for both adults and children, alongside a number of pet lines, a category with growing year-round appeal. 

“Sesame Street has a special place in the hearts of all generations throughout the UK, so the new partnership with Rubies Masquerade is a great addition to the consumer products portfolio,” says Rob Corney, Managing Director of Bulldog Licensing.

 “The characters are part of the nation’s fabric and will make fantastic dress-up products.

“Sesame Street showcased its brand power with the 50th birthday celebrations last year and this is carrying through with activity throughout 2020 and beyond. 

The licensing programme is seeing significant growth in the territory with new partners, new categories and increased listings, a trend which is set to continue with retailers looking to back the brand in increasing numbers.”

Fans of Sesame Street can catch Elmo’s World and Cookie Monster’s Foodie Truck on Tiny Pop. With over 25 million fans across its social media channels, over a million of whom are in the UK, Sesame Street continues to engage with both children and adults alike.


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