The irreverent world of Rick and Morty is heading to Primark in a new range of apparel, homeware and more.
Cartoon Network Enterprises teamed with the retailer on a cross-category launch of menswear, womenswear, fashion accessories, homeware, drinkware and bedding.
Pickle Rick, Mr Meeseeks and a host of other fan-favourite characters from the Adult Swim animation feature across exclusive designs, each given a classic B-movie twist.
The range launches online and in Primarks stores across the UK, Ireland, Belgium, France, Germany, Italy, Netherlands, Portugal, Spain and the US later this month on 13 January.
A trippy teaser for season four was launched on 2 Jan
The new range will be celebrated at 40 Primark stores, with promotional branded window displays, gifts with purchase and in-store competitions for Rick and Morty super fans.
Adult Swim shared a brief teaser for the fourth season of Rick and Morty earlier this month. The psychedelic animation shows main characters Rick Sanchez and his grandson Morty depicted as single-celled organisms evolving into dinosaurs, animals, a brief stint as Godzilla and finally Rick as a blackhole with Morty spiralling towards the event horizon.
No date or any other details were shared alongside the video, which has racked up nearly two million views on Twitter alone.