Puma speeds into Hot Wheels collab

Capsule collection pays tribute to Mattel’s enduring toy car brand in its 50th anniversary year

Posted 07.11.2018 | Apparel

Puma speeds into Hot Wheels collab thumbnail

Puma is continuing its collaboration hot streak with Mattel, unveiling a range of Hot Wheels footwear.

The sports brand’s RS-X silhouette – the same trainer chosen for last month’s Transformers collab – is once again the canvas for a bold overhaul. It comes in three colourways inspired by different toy cars from the Hot Wheels five-decade history.

A black and gold pair pays homage to the Hot Wheels Bone Shaker Rodger Dodger car, while a vibrant orange shoe borrows from the well-known 1968 Camaro custom edition die-cast model. In a nod to the Original Sweet 16, the very first collection of Hot Wheels collectables, a cobalt blue colourway completes the trio.

The capsule collection, which also coincides with the 50th anniversary of Hot Wheels, is rounded off with a range of t-shirts, track tops and other staples emblazoned with Hot Wheels and Puma co-branding.

The full Puma x Hot Wheels range goes on sale 15 November through Puma’s bricks and mortar and online stores, and selected retailer around the world.


Artsana the purr-fect partner for 44 Cats thumbnail

Artsana the purr-fect partner for 44 Cats

Rainbow’s hit pre-school show will come to toys and nursery lines under Artsana Group’s Chicco banner, with heavyweight co-marketing support

DHX and WildBrain bolster senior teams thumbnail

DHX and WildBrain bolster senior teams

Lara Ilie promoted to VP of Rights Strategy at DHX Media and Rachel Taylor joins as Commercial Director at WildBrain

TOTY19: A night to remember thumbnail

TOTY19: A night to remember

Excitement is building for the US Toy of the Year Awards in New York City next month – a celebration ...

Press Releases

Deer Little Forest heads to Nordics thumbnail

Deer Little Forest heads to Nordics

Award-winning agent Ferly signs to represent the kids’ art and lifestyle brand in the Nordics, tapping into traditional category lines ...

Warrior Cats go online thumbnail

Warrior Cats go online

Coolabi launches official online hub and web store for publishing brand Warrior Cats

Tokyo aquarium hosts Pingu promo thumbnail

Tokyo aquarium hosts Pingu promo

Pingu-themed Christmas promotion transforms the Sunshine Aquarium in Tokyo this festive season

Rainbow Rangers signs new licensees thumbnail

Rainbow Rangers signs new licensees

New partners across kids’ arts and crafts, footwear and vitamins join programme for 2019 retail roll out