Puma speeds into Hot Wheels collab

Capsule collection pays tribute to Mattel’s enduring toy car brand in its 50th anniversary year

Posted 07.11.2018 | Apparel

Puma speeds into Hot Wheels collab thumbnail

Puma is continuing its collaboration hot streak with Mattel, unveiling a range of Hot Wheels footwear.

The sports brand’s RS-X silhouette – the same trainer chosen for last month’s Transformers collab – is once again the canvas for a bold overhaul. It comes in three colourways inspired by different toy cars from the Hot Wheels five-decade history.

A black and gold pair pays homage to the Hot Wheels Bone Shaker Rodger Dodger car, while a vibrant orange shoe borrows from the well-known 1968 Camaro custom edition die-cast model. In a nod to the Original Sweet 16, the very first collection of Hot Wheels collectables, a cobalt blue colourway completes the trio.

The capsule collection, which also coincides with the 50th anniversary of Hot Wheels, is rounded off with a range of t-shirts, track tops and other staples emblazoned with Hot Wheels and Puma co-branding.

The full Puma x Hot Wheels range goes on sale 15 November through Puma’s bricks and mortar and online stores, and selected retailer around the world.


VTech revenues dip 3.5% thumbnail

VTech revenues dip 3.5%

Toys remained resilient and saw growth in key markets in the firm’s interim results as telecoms and contract manufacturing divisions ...

US TOTY finalists unveiled thumbnail

US TOTY finalists unveiled

More than 120 toys will battle it out for the ultimate crown and 17 category accolades in The Toy of ...

Aardman hands major stake to staff thumbnail

Aardman hands major stake to staff

The studio’s staff will own a 75% stake, draw bonuses and have a louder voice in company decision-making through a ...

Press Releases

Derry Girls rockets into licensing thumbnail

Derry Girls rockets into licensing

Rocket Licensing appointed UK and Ireland agent for the Channel 4 comedy series

More licensees, Gromit? thumbnail

More licensees, Gromit?

Aardman unveils new licensing partners for Wallace and Gromit and Shaun the Sheep

Fun Union signs Licensing Link for BabyRiki thumbnail

Fun Union signs Licensing Link for BabyRiki

Licensing Link will act as exclusive licensing agent for the Russian series in UK and Ireland

Xilam celebrates 20th anniversary of Oggy thumbnail

Xilam celebrates 20th anniversary of Oggy

The French animation studio marks milestone for its flagship brand with calendar of activity