Police puts Lewis Hamilton on pole with eyewear collab

The F1 superstar will debut the Lewis Hamilton x Police eyewear collection at this week’s Italian Grand Prix

Written by Rhys Thomas

Posted 06.09.2019 | Apparel

Police puts Lewis Hamilton on pole with eyewear collab thumbnail

Formula 1 superstar Lewis Hamiton has partnered with Police on an eyewear collection that will debut at this weekend’s Italian Grand Prix.

The Police x Lewis Hamilton collection features 10 styles designed by the racing driver – seven sunglasses and three prescription glasses – the combine classic, retro-inspired shapes with cutting edge fashion trends.

"Working with Police on the creation of this collection has been an amazing experience,” says Lewis. “On and off the track I'm always looking to challenge myself and fulfil my potential in new ways, so I've loved the design process and have learnt so much from working alongside Police's brilliant creative team. From developing the collection and understanding the intricacies of eyewear design, to picking the materials and customisation of the final product it's been such a rewarding experience.”

In addition to developing the collection with Lewis Hamilton, Police is also an official team supplier of Mercedes-AMG Petronas Motorsport – Hamilton’s F1 team. Through this relationship, the drivers and team members have been enlisted as ambassadors of the brand's sunglasses and prescription frames.

"A true icon of F1 and of the fashion world, Lewis Hamilton uses eyeglasses as one of his distinguishing style accessories. He was so keen to learn and brought his own unique and iconic style to the design process," adds Enrico Furlan, Creative Director of Police parent company De Rigo Vision. "This collection bears not just his signature, but also - and above all - his unmistakable style and values, which perfectly reflect the style and essence of Police. It was inspiring to see his attention to detail and his sensitivity towards an issue as important as sustainability".

Lewis Hamilton, who is almost as well know for his outlandish fashion sense as for his daring overtaking on the track, was previously worked with Tommy Hilfiger on two menswear collections.

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