Pokémon drops latest fashion collab

French fashion retailer Celio unveils 12-item capsule collection with Paris pop-up, just days ahead of the new Pokémon video games launch

Written by Rhys Thomas

Posted 30.10.2019 | Apparel

Pokémon drops latest fashion collab thumbnail

Pokémon and leading French men's fashion retailer Celio are partnering up to give fans a whole new Pokémon wardrobe for the AW season.

Launched on 29 October, the capsule collection features 12 products, including high-quality sweatshirts and t-shirts, as well as cool accessories such as backpacks and hats. 

From sneakers to beanies, bomber jackets and backpacks, Bulbasaur, Charizard, Squirtle and Pikachu are proudly displayed throughout the collection.

The range launches just ahead of the latest video games in the series, Pokémon Sword and Shield, which hit stores and online download in mid-November.

To celebrate the exciting line, a dedicated pop-up store will open in Paris from 6-16 November. Visitors are promised “an Pokémon experience” and will have the chance to shop from a selection of exclusive Celio apparel.

The new Pokémon by Celio fashion collection will be available at Celio stores across Europe, the Middle East, Africa, as well as online at celio.com.


Pokémon debuts new board game: Pokémon Trading Card Game Battle Academy thumbnail

Pokémon debuts new board game: Pokémon Trading Card Game Battle Academy

Iconic Pokémon trading card game from The Pokémon Company International reimagined as first-ever easy-to-learn and fun-to-play family game, releasing worldwide ...

Animaccord inks a global sweet deal with PEZ thumbnail

Animaccord inks a global sweet deal with PEZ

PEZ will launch the branded Masha and the Bear candy-dispensers by early 2021 across the various territories

Reemsborko appointed worldwide licensing agent for Black Hammer thumbnail

Reemsborko appointed worldwide licensing agent for Black Hammer

The deal, brokered by Inkwell Management, will see the agency create a full range of products for Dark Horse’s comic ...

Press Releases

Energizer spotlights Masha the Bear thumbnail

Energizer spotlights Masha the Bear

Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020

Elmo’s World comes to UK’s Tiny Pop in 2020 thumbnail

Elmo’s World comes to UK’s Tiny Pop in 2020

Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes

Milkshake picks up Pirata & Capitan S2 thumbnail

Milkshake picks up Pirata & Capitan S2

UK kids’ block acquires second series of the Millimages pre-school animation after successful first run

Moorcroft is Chelsea’s Choice thumbnail

Moorcroft is Chelsea’s Choice

Moorcroft and RHS present the limited-edition vase Chelsea’s Choice, celebrating Chelsea Flower Show 18 Plant of the Year