In a deal brokered by WildBrain CPLG’s Italy office, MGM has teamed with Italian sports brand Diadora and fashion label LC23 on the launch of Pink Panther footwear.
The collaboration sees the launch of two limited-edition trainer designs inspired by the juxtaposed elegance and surreal humour of the popular character.
Maria Gurrieri, Managing Director at WildBrain CPLG Southern Europe, says: “The long-standing collaboration between LC23 and Diadora is recognised for producing bold, high-quality and playful products which we knew would make them the ideal partners to expand Pink Panther’s fashion offering.
“This new collaboration perfectly encapsulates Pink Panther’s witty and colourful spirit, and we look forward to seeing young adults sporting the new collection across Italy and farther afield.”
The trainers offer a fresh take on two of Diadora’s most popular styles – the Diadora Rebound Ace and Whizz Run – and feature bright embroidery style patch appliqués of both Pink Panther and Inspector Clouseau on a full grain leather-suede material mix.
The Diadora “Rebound Ace Pink Panther” and the “Whizz Run Pink Panther” trainers are now at leading shoe retailers worldwide and diadora.com.