PepsiCo has launched a brand-new online ecommerce hub for fans to shop its growing number of global fashion collaborations.
House of PepsiCo is described as ‘the next chapter’ for the company’s licensed apparel business, which aims to take its many drinks brands beyond the bottle.
The platform gives fans access to all of PepsiCo’s licensing endeavors, from the Mountain Dew x Girl Skateboard collection and upcoming Q1 2020 Pepsi x DSquared2 capsule.
The site even feature previous collaborations with designers and brands like Alexander Wang, Jeremy Scott, Puma, Burton, Bloomingdales, Colette, H & M, Liberty, Topshop and Zara.
“The creation of House of PepsiCo is another indicator of our commitment to licensing as an extension of our brands’ equity and presents an opportunity to build stronger fan bases for our core products,” says PepsiCo Chief Design Officer, Mauro Porcini.
“The platform mirrors the lifestyle that has sprung up around our and creates an added value "click-to-buy" traffic driver for our retail and licensing partners in a design-forward, seamless format.”
House of PepsiCo launches today, 30 October