Peanuts launches Cribstar childrenswear collab

Two space and superhero-themed collections reimagine Snoopy across gender-neutral clothing, in deal brokered by WildBrain CPLG UK

Written by Rhys Thomas

Posted 16.12.2019 | Apparel

Peanuts launches Cribstar childrenswear collab thumbnail

London-based baby and kidswear brand Cribstar has launched two themed, gender-neutral Peanuts babywear ranges – Space and Superhero.

The Space collection was inspired by the 50th anniversary of the Apollo 11 moon landings. The monochrome range features a signature Cribstar slogan, ‘I Need Space’, alongside illustrations of Snoopy as an astronaut. Pieces include an all-over print sweatshirt, an all-over print harem legging, motif print t-shirt and motif print long-sleeved harem romper in 0-8 years.

The Superhero collection in base grey features the slogan ‘Kind of a big deal’ alongside illustrations that depict Snoopy as a masked superhero alongside a graphic yellow lightning bolt print. The Superhero collection comprises an all-over print sweatshirt, all-over print harem leggings, all-over print t-shirt, motif print sweatshirt, motif print t-shirt, motif print long-sleeved harem romper in 0-8 years as well as a motif print women’s sweatshirt for a mini me look in a variety of sizes.

The collaboration was brokered on behalf of Peanuts Worldwide by WildBrain CPLG UK, whose Category Manager UK, Laura Quinn, says: “We are so excited to see the Peanuts collaboration with Cribstar launch! Cribstar have created a wonderful collection featuring unique and fun designs perfect for Peanuts fans young and old, expanding the brand’s presence in the baby category.”

Also included in the collection is a very limited run Christmas jumper, which features a festive Snoopy wearing a Santa hat and matching scarf, marching along with his best friend Woodstock, with the slogan ‘Is it Christmas yet?’ on a striking black base background. The jumper is available in ages 0-8 years.

Jadwiga Batatawala, Director, at Cribstar, adds: “We delved into the Peanuts archive to tap into the sarcasm and irony featured in our two collections – we hope these designs bring a smile to parents’ and children’s faces!”


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